Nichole is a Business, Agriculture & Efficiency Specialist. With over 12 years experience in the cannabis industry dating back to her first certificate of occupancy issued for her California based dispensary in 2009 for Medical Marijuana, she has since worked for large marketing companies like WeedMaps.com and Rosebud Magazine as well as some of the largest plant touching cannabis businesses in the nation.
Nichole has had success in 45+ cannabis business applications, has opened 20 retail locations in four states, and has overseen as many as 400 employees at a time. In the way of cultivation she has helped scale over 150,000 square feet of cultivation at a time and a total of over 500,000 square feet for different small businesses around the US. Her main focus at any business is efficiency and training, as she finds this is the secret to any successful business. Having hired over 300 people over her career in cannabis, Nichole is very focused on what a “good employee” looks like in all facets of the industry.
She is the Director of Operations for LB Atlantis, a full scale distribution, manufacturing & retail delivery business that services the entire state of California. Nichole West’s career also doubles as a senior advisor for a private equity investment firm where she performs due diligence on businesses seeking funding.
Outside of work Nichole is working toward expanding her already existing love for educating people by being a Co-Producer and Board Member of the Non Profit news show “The State of Cannabis News Hour” which broadcasts on Clubhouse, I Heart Radio, Apple Podcasts & Youtube. The State of Cannabis News Hour airs daily Monday- Friday at 9am pst.
- 2019 – OC Weekly : People Issue
- 2018 – High Times Magazine : 100 Women in High Places
- 2017 – Leaf-Buyer : Power List
- 2016 – Marijuana Venture : 40 under 40
- 2015 – High Times Magazine : Miss March 2015